Lo-Lo Productions Logo Drafting

We wanted to market our piece with strong branding and clear representative images, we decided to experiment with logo design for both our production company and our film. Before designing an outcome, we looked into other production companies.

This logo appealed to us because I liked the vivid use of colours against a dark background. This allows the logo to stand out, giving the branding instant strength. I think it would be a good idea to replicate this, and use a dark background with bright colours.

I particularly liked the use of lines in this logo. As well as the strong impact this has on the surrounding font, I think that the use of lines gives the company an 'edgy' mood which would suit the theme of our title sequence. 

First Draft

This is the first draft of our production design. We used strong lines and a simple colour scheme. We decided to do this because it creates a clear and simple image, and draws focus to the brand name rather than design. We shared our logo with two fellow students, who had some criticisms about our initial design. 

Strong points:

• Good use of colour, they liked the simple black and white design, and called it 'classy.'
• Liked the use of lines, it strengthened the image by having direction

Weak points:

• There isn't a strong link between the design and the company, it has no resemblance or clues that it is related to film or production.
• The lines are too distracting, the font becomes lost in the image.

Draft 2

This draft is a major improvement on the previous logo design. By using scribbled lines, our logo gained more character, and I think gives our production company the edgy serious tone that you would expect of a teen drama company. We also had to use two tones for the font (mint blue and white) because otherwise the writing would be lost in the image. 

One problem with the logo is that it might look too messy for the company's image. Also the size of text is quite small, and if a priority is image branding, this may have to be changed for the final design. 

Final Design

Using a larger font with a smaller use of lines, we were able to gain focus on the name of the company rather than design. The use of blue is normally related with youths, with brands such as Mike and Adidas using blues to contribute to sport and energy. Therefore blue was an appropriate colour choice that would appeal to our younger demographic.