Evaluation: Question 5 How did you attract/address your audience? Draft

Our general target audience was teenagers and urban adults. These are the general target audience for a youth drama.

The aspects of our opening title would appeal to our target audience because we use very dramatic music and our main title sequence is very relatable to the youth society of today, as we know from the conventions from youth dramas that are released in latest years. In our mise en scene we used very generic teenager settings, such as the bedroom of the child, and the streets to show homelessness. We also used the streets of London that we usually see in generic youth dramas. We had books and the wallet as a close up in the title sequence. We shot him running away and this would attract our audience of teenagers. The style of our titles would allow attract our target audience because they're very professional and simple. They would attract our wider audience of urban adults.

We only had 1 actor which was the main actor in the movie which was running away from home and we showed how alone and homeless he is, especially in the time lapse. If we had enough time to do a trailer for our title sequence, it would attract a lot of teenagers and adults to our project. The sub-genre of our title sequence isn't a funny film but dark and intense like most of teen dramas that you see in the film industry and it relates to the newspaper. The location was chosen because it shows the process and the story of the main character running away from home, from the rural area to the urban central London. This would appeal to our target audience because we used well known locations such as Trafalgar Square and Piccadilly Circus. 

In our rough cut feedback did give us a lot of feedback, and a lot criticism and it made our movie a lot better because of it. There were a couple of shots that we had to delete because it wouldn't have made sense in the title sequence,we had to delete the alcohol bottle shot and we had to shorten the timelapse to not bore the audience. We wanted to include a vodka bottle to show the reason why he was running away however it should make sense in the end. With the feedback it made us concentrate on the little details such as the music of our title sequence, we kept having to change it to make it more dramatic and more appropriate. When our target audience saw the title sequence they were not very impressed because our rough cut was 17 minutes long and completely unedited, they thought it was boring and unfinished because it was just the clips chunked together and they were not edited at all with out any effects.The rough cut appealed to our audience because when they gave there feedback they said that they would watch it if it was properly edited and gave a clear message however at the time, it didn't give a clear message. They mentioned in the final draft of our film, that they really liked it, because the shots were very creative and it really creates sympathy for the main character, this shows that our title sequence attracts our target.
In the pictures below we made some changes to our title sequence by doing other moving shots and in the first picture of Trafalgar square that was filmed on an IPhone that we shot to make the audience understand more of the storyline.

This alcohol bottle shot that we deleted to make the video flow more.

After the cinema event that happened in our college, we asked pupils and staff how did the title sequence appealed to them and they all mainly said through the music we created on garageband, it really helped the storyline come alive and show us clearly how the boy is feeling about running away from home. They really enjoyed the timelapse, they thought it was very original and not many people have done that before and they would we did it successfully. However they did think the camera was a little shaky in some place and those places could be improved. The editing the audience also thought that it was fluid and it all came together and the titles also fitted in well into the title sequence.

This our feedback that received when we presented our idea for this title sequence.




As you can see that we have reached our target audience through by different forms of media such as; Facebook page, Vimeo and soundcloud. 

This is the Vimeo video that was shared on the platform by the college.

Our Vimeo video that was displayed for our target audience.

This is our Soundcloud.