As the table shows, the largest demographic that uses social media is the younger generation. This means that rather than traditional sources of media such as newspapers or posters, online marketing such as pages and adverts are likely to reach the younger audience our company is targeted towards.
Before achieving some publicity, I decided to look into the advantages and disadvantages of increasing publicity online.
Advantages:
- Online marketing is free/very lost in cost
- Large amounts of people use the internet on a daily basis, therefore you are likely to reach a large demographic
- Being online means that people across nations are able to view your company, increasing international target marketing
- Internet advertising can be more targeted than traditional media. For example, posting to social devices such as Instagram would appeal to a younger, visually aware demographic, while SoundCloud users would be interested in the music of a company.
Disadvantages:
- Marketing materials are automatically available for anyone to copy. Logos, images and trademarks are easily saved and reposted, regardless of legal implications. This could damage the company's reputation if the wrong things are posted.
- Advertising and companies who use social media has began to 'clutter' the web. adverts can be classed as 'spam' and therefore are not read. Also as advertising and company pages are now so common, people tend to overlook or ignore them in comparison to traditional media.
Deciding what platform to use
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| As the graph shows, Facebook has the highest frequency of young users. This would make it an appropriate platform to use to promote our company. However unlike Facebook, other social media platforms such as LinkedIn have a rising number of users, where as facebook has not has such a demanding level of progress. This could be a problem, as the younger demographic we are hoping to reach could move towards the newer and larger growing platforms. Our Facebook Page |
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