Rough Cut

This is the rough cut of our footage , this was the process of us selecting the relevant footage . 

editing

As it is getting closer to our deadline we are taking editing as our main priority.  So in these screenshots we have a picture of Serge working on our title sequence by editing the shots by shortening them to the correct lengths.

SoundCloud Drafting

We created a SoundCloud account so we can advertise the music for our title sequence. By putting our music on the internet we can attract those who are interested in original pieces, therefore gaining publicity for our piece.

We decided to use our production logo as the profile picture in our SoundCloud account. By doing this, we heighten brand recognition as both our Facebook, SoundCloud and blog all share the same images. 

Lo-Lo Productions Logo Drafting

We wanted to market our piece with strong branding and clear representative images, we decided to experiment with logo design for both our production company and our film. Before designing an outcome, we looked into other production companies.

This logo appealed to us because I liked the vivid use of colours against a dark background. This allows the logo to stand out, giving the branding instant strength. I think it would be a good idea to replicate this, and use a dark background with bright colours.

I particularly liked the use of lines in this logo. As well as the strong impact this has on the surrounding font, I think that the use of lines gives the company an 'edgy' mood which would suit the theme of our title sequence. 

First Draft

This is the first draft of our production design. We used strong lines and a simple colour scheme. We decided to do this because it creates a clear and simple image, and draws focus to the brand name rather than design. We shared our logo with two fellow students, who had some criticisms about our initial design. 

Strong points:

• Good use of colour, they liked the simple black and white design, and called it 'classy.'
• Liked the use of lines, it strengthened the image by having direction

Weak points:

• There isn't a strong link between the design and the company, it has no resemblance or clues that it is related to film or production.
• The lines are too distracting, the font becomes lost in the image.

Draft 2

This draft is a major improvement on the previous logo design. By using scribbled lines, our logo gained more character, and I think gives our production company the edgy serious tone that you would expect of a teen drama company. We also had to use two tones for the font (mint blue and white) because otherwise the writing would be lost in the image. 

One problem with the logo is that it might look too messy for the company's image. Also the size of text is quite small, and if a priority is image branding, this may have to be changed for the final design. 

Final Design

Using a larger font with a smaller use of lines, we were able to gain focus on the name of the company rather than design. The use of blue is normally related with youths, with brands such as Mike and Adidas using blues to contribute to sport and energy. Therefore blue was an appropriate colour choice that would appeal to our younger demographic. 

The making of a WIX website

Group 16 want to create a free website to promote the title sequence to our target audience which is mainly teenagers as a core audience but also adults as a 2nd audience.  This will have information about the cast and an actor that started in the title sequence and general information about the production company and other information about the title sequence.

Run Rough Copy

The editing process

We started the editing process and we have started putting together a rough copy of our movie. Since the deadline is this week, we are allocating extra time so our title sequence has a higher quality. We sorted out our clips and put them into our timeline. Next we will be still editing and also producing title sequences and sound.